Return of Investment from Social Media Marketing.

There a multiple ways to increase your return of investment, but researching and investigating what would work best for your brand is just as vital as the actual return. You need to find the right tools and improvements because they are not all meant for every brand. They can be used by any brand but without knowing what you need then you will not succeed.

Measure everything, track everything because you can not fix or improve what you do not measure. Knowing your target audience, making sure you know who is engaging with your social content. If you do not measure or know your audience then you will have no context behind your metrics. Connection and relationship is the name of the game, building a trustworthy relationship between a consumer and your brand. Making sure your content resonates with your audience, being consistent and posting frequently. Using tools to nurture your existing loyal customers, following social trends and leads to be up to date with your consumers. Being on the same page as society will keep your brand in the peoples attention.

A lot of ways to increase ROI on social media but the most important thing is engaging and connecting with your target audience to build a consumer relationship!

Marketing has been making strides within these past few years and is in the highest demand it has ever been in. Companies need that attraction and connection to consumers, if you can not market to your target audience then you are a fish out of water. Mobile devices, photographs/videos, and artificial intelligence (AI) are the new age and will be heavily implemented in the near future to cut cost and relay better data for building your brand.

In 5 years, you will be able to reach, enable, and interact with consumers personally through new virtual technologies. The internet and social platforms have opened a new door for engagement with loyal and potential consumers. 1 and 3 people use social platforms with upwards of 4 billion people being/using the internet.

The future will transform how we market to an audience but it will make it a lot more easier, quicker, cheaper, and friendlier. Being able to physically be in the hands and respond to your target audience puts you in their mind and builds a relationship.

Now blogs have become less common in this over saturated market of content but they still deliver on marketing goals and succeed in bring exposure to your brand. Blogs are a sort of technological landscape that drives engagement and sparks conversation around a certain good, topic, or subject. The focal point for blogs is to build relationships with loyal and new consumers while expanding your opportunities in society/with the public.

A few highlights on how blogs can successfully impact your marketing/brand is connecting people directly to you and your brand. Building business trust while establishing a name in your industry. The development of relationships while persuading them with your marketing, this is strengthening current relationships not just new ones. Overall if you want to increase your online exposure, build new consumer relationships, establish yourself as a competitor, and using a cost efficient strategy to gain audience. Your content on your blogs is a direct reflection of your brand, so blog wisely.

Social Media has many differences compared to other types of marketing styles. From your planning to your goal to the accomplishment, Social Media handles the marketing tactics with a bit more engagement. Social Networks work to highlight connections, relationships, and engagement within consumers. Other forms marketing are there to increase profits/sales and gain traffic exposure.

Social Media is a bridge that connects users to brands and goods. Creating loyal consumers and building brand awareness. All marketing techniques need a goal and some tactics have different end points and that is perfectly normal but identifying those goals and utilizing the right channels is how to successfully pull of a marketing strategy, whether it is Social Media or not. Social Media is a more communicating form of marketing.

– Aiden Mabrito

Hello my name is Aiden Mabrito, I am currently taking a SMM (Social Media Marketing) summer course at Joliet Junior College. I am a full time student at Columbia College Chicago and my major is sports marketing. I am currently a senior and have been studying and evolved with marketing for a few years now, I am fully interested and love the industry. My dream job is a sports team marketer, I would love to make my hometown Chicago Bears the biggest NFL franchise in the world. I have been involved with sports for most of life and still continue to play college sports for University of Chicago Illinois. I have been a free lance writer for a company Overtime Heroics Sports, volunteer at the Veterans Affairs Hospital, have been a social media marketer for a real estate company Field Street Properties, and I have been involved in multiple marketing business ventures throughout my college years. I can not wait to see what the marketing world has in store for me.

Yes it is back, the national activity of drinking all December. It’s almost acceptable to never be sober this whole month, that warm feeling of whiskey filling an already full tummy. The winter is perfect for putting some baileys in coffee before work, instead of being drunk at work, you’re just simply feeling the jolliness of the holidays. Your ears are cold, your face is solid red, and you’re just feeling that eggnog.

Here’s a few tips on how to pull off the ultimate drunk bender for the holidays:

1.) Never be the most drunk person at the party, you can be in the top candidates but hold your own.

2.) Find your spot on the couch before anyone else at holiday parties, you need a sweet butt imprint.

3.) Wear a sweater, simple wear a damn colorful sweater.

4.) Drink at work, yes it’s a smart plan, make the right drink

5.) If you want a beer, even if it’s a light beer, always ask for an IPA. You don’t need to have it, just ask so people know you’re for real.

6.) Skip the low cal drinks, you need some meat, get your carbs up and drink to make yourself look heavy. You’ll be warm so…

7.) Try to break the seal as late as possible. It’s cold, so your little guy (or girl) will get cold, if you wait to take that first pee step then you make sure your package is well adjusted.

Having a drink everyday is perfect for the cold. Be married to the spirit, you come inside after a long day of work just grab a drink and soak up the green and red. Alittle red wine, Alittle this, Alittle that. Fuck a diet, eat awfully and drink everything. Have fun

Merry Christmas almost