Return of Investment from Social Media Marketing.
There a multiple ways to increase your return of investment, but researching and investigating what would work best for your brand is just as vital as the actual return. You need to find the right tools and improvements because they are not all meant for every brand. They can be used by any brand but without knowing what you need then you will not succeed.
Measure everything, track everything because you can not fix or improve what you do not measure. Knowing your target audience, making sure you know who is engaging with your social content. If you do not measure or know your audience then you will have no context behind your metrics. Connection and relationship is the name of the game, building a trustworthy relationship between a consumer and your brand. Making sure your content resonates with your audience, being consistent and posting frequently. Using tools to nurture your existing loyal customers, following social trends and leads to be up to date with your consumers. Being on the same page as society will keep your brand in the peoples attention.
A lot of ways to increase ROI on social media but the most important thing is engaging and connecting with your target audience to build a consumer relationship!